The printed directories contain the telephone and address book of local.ch, which is the most widely used printed directory in Switzerland and continues to enjoy great popularity alongside the electronic directories.
The new official Local Guide telephone book replaces the existing blue regional and yellow local telephone books from 2013. While the quality of the addresses and telephone numbers remains the same, the book now features a strong local connection with plenty of information about the region.
The new Local Guide makes the popular telephone book even better. As the MACH consumer study by Wemf (the advertising media research company) of autumn 2012 shows, more than 80% of the population uses the telephone book. Thanks to the Local Guide, the telephone book will remain an indispensable companion throughout the year, even in the digital age.