Trend towards directories.

The variety of products and services and easy availability has resulted in directories being consulted more frequently today. The number of inquiries in internet directories increased by 100 million between 2006 and 2008 alone, without any noticeable drop in inquiries through telephone books being recorded

Top performance for your media plan

MACH Consumer clearly indicates that the telephone book is an efficient advertising medium. 25 regional issues are used by 82.4% of the population at least once a year. 51% use the telephone book regularly (at least every 2–3 months), and 19.7% on several occasions in any given month.