Advertising where people look
Your advertising is in exactly the right place in Swiss directories – the place where people look for companies.
Strong presence
Why directories are an important advertising medium:
- Practically 100 percent coverage (82.4% print, 50% online)
- WEMF-audited circulation statistics
- 300 million searches for products, categories and services in Swiss directories every year
- High circulations: Telephone Book 4.2m, Yellow Pages 4.3m (2009)
- www.local.ch : over 3m users each month, 144m online searches each year
- Constant availability (book, online and mobile)
Huge efficiency
Why advertising in directories yields more:
- 75% of the searches lead to a purchase, usage or quote, because only people who are interested in buying search in directories
- Perfect for acquiring new customers: searches by sector instead of name
- Highest level of reader acceptance